Clear direction for the decisions that define a company.

M&A and corporate finance

An independent boutique for M&A, fundraising and financial management, serving founders and business owners from startups to family businesses. Experience on every side of the table: investor, advisor and CFO.

The firm

Selling a company, raising capital or restructuring its finances are decisions made only a few times in a lifetime. GFF brings the clarity of someone who has walked that path many times.

We work side by side with the people running the company: dedicated and involved in decisions, without giving up equity or control.

Services

Three practice areas, run as one.

Transactions

Sales, acquisitions and fundraising, from preparation to closing.

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Preparing and running M&A processes, sales and acquisitions

Structuring fundraising rounds and negotiating with investors

Coordinating auditors, legal advisors and other parties involved

Representing the company in negotiations with material financial impact

Financial management

The financial foundation that supports growth and gets the company ready for a transaction.

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Financial planning, budgeting and forecasting

Cash, working capital and banking relationships

Financial modeling and valuation

Financial controls and performance indicators

Strategy and governance

Support on the decisions that change a company’s direction, alongside those who run it and its investors.

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Direct support on financial and strategic decisions

Assessing organic and inorganic growth opportunities

Financial governance, board and investor relations

Pricing and margin decisions with strategic impact

This list isn’t exhaustive. The scope of each mandate is defined by what the company needs to solve.

Out of scope

Some finance functions are best handled by dedicated specialists: accounting, tax compliance, payables and receivables, day-to-day treasury and payroll.

In those cases, we work alongside whoever already handles them, or help find the right professional.

How we work

Straight to the point

Clear recommendations, no reports nobody reads. We say what we think, even when it isn’t what you want to hear.

The essentials first

A few decisions drive most of the outcome. That’s where we focus the time and energy of every mandate.

On the decision-maker’s side

It starts with trust. Every decision is handled with the discretion and care of someone who also has something at stake.

Two perspectives, one decision

No one knows the business like the people who built it. We bring what can only be learned inside many transactions. The best decisions come from combining the two.

Leadership

Gustavo Franceli

Founding partner

Over 12 years across investment banking, M&A advisory, venture capital, a unicorn startup and the CFO seat at a pharmaceutical company, with an active board role. Educated in the United States, career built in Brazil, now based in Valencia.

12+

years of experience

20+

transactions

$2.5B+

in transaction value

Figures from the founding partner’s career prior to GFF.

Career

Engagement model

Every mandate has its own scope, commitment and complexity. The format is agreed with the people running the company before work begins.

The base is a monthly retainer, which secures commitment on both sides. A success fee tied to transactions or results is possible, as are fixed-scope projects. Combinations are common.

Contact

It starts with a conversation to understand what’s at stake.

Schedule a conversation

contact@gffadvisory.com

+34 600 534 057